Microsoft Dynamics CRM is one of the most famous CRM software package, which is released by Microsoft and is part of the Microsoft Dynamics family of business applications.
But what is the difference between Microsoft Dynamics CRM and other CRM systems? Here is a summary of 5 things you need to know about Microsoft Dynamics CRM.
1. One of the market leaders
Microsoft is the fifth-largest supplier in the CRM market. According to Gartner’s report, Microsoft Dynamics CRM shared 2.7% of all the CRM worldwide market and get a revenue of 1,142 million dollars in 2018. A chart contains some old data will show below.
2. A powerful platform
Dynamics CRM, as a CRM platform, Microsoft is encouraging partners to use its proprietary (.NET based) framework to customize it and fulfil customers’ requirement.
I don’t think it can be simply considered to be a ready-to-use product. It is very difficult for us to push it directly to the end customer without good implementation, for any customer, it is a semi-finished product.
3. Integration with Microsoft products’ family
Clients access Dynamics CRM either by using a browser or by a thick client plug-in to Microsoft Outlook.
Since the 2011 version, it is possible to integrate with Microsoft SharePoint to store and manage documents in the context of Dynamics CRM records. With the SharePoint integration, it is also possible to share documents for external users with granted permission but no access to Dynamics CRM account.
4. Newly naming and new product
The current version is Dynamics 365. The name and licensing changed with the update from Dynamics 2016.
And the first Microsoft CRM is Microsoft CRM 1.2, which is released in 2003. But the first Dynamics CRM is Microsoft Dynamics CRM 3.0 in 2005 because Microsoft realized that CRM should be one of the most important part of business applications.
5. Fully functional package
With Sales, Service and Marketing, MS CRM is so called “CRM Solution/Package”, but it still have something interesting: Finance and operations support, Talent management support, and Business Central (manage finances, sales, service, and operations with an all-in-one solution for businesses outgrowing accounting software).
Microsoft even released some AI feature to take AI-driven insight to the users.